Daily Archives: août 8, 2015

Faith branding – Wikipedia, the free encyclopedia

Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Essentially, faith branding treats faith as a product and attempts to apply the principles of marketing in order to « sell » the product. Faith branding is a response to the challenge that religious organizations and leaders face today regarding how to express their faith in a media-dominated culture : https://en.wikipedia.org/wiki/Faith_branding
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Branding agency – Wikipedia, the free encyclopedia

A branding agency is a type of communication expert which specializes in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients. Branding agencies may also handle advertising and other forms of promotion : https://en.wikipedia.org/wiki/Branding_agency

Co-branding – Wikipedia, the free encyclopedia

Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product : https://en.wikipedia.org/wiki/Co-branding

Personal branding – Wikipedia, the free encyclopedia

Personal branding is the practice of people marketing themselves and their careers as brands.While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.The term is thought to have been first used and discussed in a 1997 article by Tom Peterst : https://en.wikipedia.org/wiki/Personal_branding

Place branding – Wikipedia, the free encyclopedia

Place branding (including place marketing and place promotion) is a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market. It is invariably related to the notion that places compete with other places for people, resources, and business; the global competition of cities is estimated to host 2.7 million small cities/towns, 3,000 large cities, and 455 metropolises Place branding can be defined as the process employed by public administrations to intend to create place brands, networks of associations in the target groups’ minds “based on the visual, verbal, and behavioural expression of a place, which is embodied through the aims, communication, values, and the general culture of the place’s stakeholders and the overall place design” (Zenker & Braun, 2010). It therefore aims to impact the perceptions of a place and position it favourably in the minds of the target groups. Place branding can even be considered as a “governance strategy for projecting images and managing perceptions about places” (Braun, Eshuis, & Klijn, 2014, p. 64). Place branding thus suggests that places, cities, regions or countries could be considered as brands, as long as perceived so. In this regard, many public administrations are implementing place branding strategies. Due to the different target groups, the multiple dimensions and politico-institutional perimeters of places, place branding is a complex concept (Vuignier, 2015) : https://en.wikipedia.org/wiki/Place_branding

Faith branding – Wikipedia, the free encyclopedia

Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Essentially, faith branding treats faith as a product and attempts to apply the principles of marketing in order to « sell » the product. Faith branding is a response to the challenge that religious organizations and leaders face today regarding how to express their faith in a media-dominated culture : https://en.wikipedia.org/wiki/Faith_branding
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Nation branding – Wikipedia, the free encyclopedia

Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasise their distinctive characteristics. The branding and image of a nation-state « and the successful transference of this image to its exports – is just as important as what they actually produce and sell. » This is also referred to as country-of-origin effect. Nation branding is still a developing field in which scholars continue their search for a unified theoretical framework. Many governments have resource dedicated to Nation Branding. Their aim is to improve their country’s standing, as the image and reputation of a nation can dramatically influence its success in attracting tourism receipts and investment capital; in exports; in attracting a talented and creative workforce and in its cultural and political influence in the world : https://en.wikipedia.org/wiki/Nation_branding

Branding agency – Wikipedia, the free encyclopedia

A branding agency is a type of communication expert which specializes in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients. Branding agencies may also handle advertising and other forms of promotion : https://en.wikipedia.org/wiki/Branding_agency
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Internet branding – Wikipedia, the free encyclopedia

Internet branding (also referred to as Online branding) is a Brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace. Website creation and optimization, social media, blogs, online press releases, and video marketing are all methods used for online branding purposes : https://en.wikipedia.org/wiki/Internet_branding

Co-branding – Wikipedia, the free encyclopedia

Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product : https://en.wikipedia.org/wiki/Co-branding
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